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Post Performance Report: Brands creating AI-generated content with intention
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your...
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11 YouTube analytics tools to improve your marketing in 2024
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to...
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How to go live on TikTok and engage your followers
Going live on social media is a great way to connect directly with your audience, answering questions and getting feedback in real time. This is why going live on TikTok should be a major part of your...
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31 free social media templates that will elevate your workflows
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your...
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The 9 best reputation management services for your brand in 2024
A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. But sometimes, despite your best efforts, your business might attract negative...
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Influencer relationships (with consumers & brands) are evolving—what does...
Do you have a “comfort influencer?” The one whose content you go back to again and again. You’re more invested in their personal life than any celebrity or other internet personality. No, you don’t...
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Authenticity on social media is a moving target
A few years ago, social media content hit a turning point. Perfectly curated Instagram grids and impeccably produced video gave way to carefree photo dumps, straight-from-iPhone footage and even...
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Grow your brand with customer-centric marketing
Imagine two brands, both selling baby formula. Brand A features illustrations of babies and families across their marketing channels. They tout their ingredients, showcase their varieties for different...
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Influencer marketing trends across industries
When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce...
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What social media tasks to automate and what to personalize
When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching...
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How to create an effective proactive marketing strategy
Proactive marketing is about planning for the future. It’s a long-term business strategy rooted in a nuanced understanding of your customers so you can anticipate their needs and exceed expectations....
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Post Performance Report: Brands turning IRL events into online engagement
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your...
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40 Twitter (X) stats to know in marketing in 2024
From celebrity news to election discussions—there’s only one place to go to keep up with what’s going on around the world. Despite significant changes, Twitter (rebranded as “X”) is still the hub of...
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11 step guide for using TikTok for business in 2024
Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages. But surprisingly, only 26% of marketers are currently using...
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Influencer pricing: how much influencers really cost
According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. In fact, our...
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The Conjoint Effect: From friends to “for you,” how creator-led content is...
Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day...
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6 must-have social media dashboard templates for brands
You’re in a meeting with senior executives and stakeholders and they ask you to quantify your team’s performance across social channels and accounts. You also need to explain how your performance...
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The past, present and future of influencer marketing, according to Taylor Lorenz
The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have mainstream influence. Bloggers began...
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Higher education social media strategy: How Gettysburg College makes the grade
An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities...
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The ultimate playbook to build a Snapchat influencer marketing strategy
In the rapidly evolving landscape of social media, Snapchat stands out as a vibrant platform, particularly beloved by younger audiences. With 422 million daily active users worldwide, there’s a...
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